Dr Datta has earned his first degree in Plasma Physics from Moscow, Russia, an MBA from England and MSc in marketing from Glamorgan University (UK) and PhD in Marketing from University of Hertfordshire. He is a fellow of the Chartered Institute of Marketing (CIM), UK and member of various professional bodies including British Academy of Management, European Marketing Association, Chartered Institute of Marketing and European Association for Evolutionary Political Economy.
Currently Dr. Datta is the Executive Chair of Centre for Innovative Leadership Navigation (CILN)
Editor-in-Chief of the Journal of Business and Retail Management Research (JBRMR), Editorial advisor- International Journal of Technology and Management Research (IJTMR), Ghana; Member of editorial board of the Gumbad Business Review, India, Member of Editorial Board: International Journal of Contemporary Research in Management & Social Sciences, India
He has worked as a consultant with a wide range of national and international organisation and designed appropriate marketing systems in various manufacturing and FMCG industries in Bangladesh, India, Nepal, Nigeria, Pakistan, Sri Lanka, Pakistan, Tanzania and the UK. He continues to work with a wide range of marketing and business areas including retailing, CRM, customer loyalty, trust and commitment, branding, developing and implementing marketing strategies.
Dr. Datta has published extensively in various international refereed journals and conference proceedings, and a number of his publications have received favourable attention by the business and management scholar. He is a regular presenter at international academic conferences and is frequently asked to contribute articles to various international newspapers. Much of his time is given over to helping academics both young and old gain a deeper understanding of academic writing, journals and publication, and in this regard regularly delivers bespoke workshops internationally.